A Memorandum of understanding (MoU) was signed between PMAS-Arid Agriculture University Rawalpindi and Full Foods Pvt. Ltd. Islamabad on August 13, 2024 to jointly carry out various activities in order to achieve overall national objectives related to Research, Development and empowering farmers and industries to thrive in the face of emerging challenges like climatic and economic uncertainty. Both parties believe that by combining our expertise, resources and passion, we can make significant strides in the field of aquatic plant research, innovation and sustainable agriculture. They also agreed to envision a broader and more profound collaboration that can extend beyond the current project. Their goals comprise the establishment of an academia-industry liaison and research partnership that fosters efficiency, innovation and knowledge.